QUICKFRESH
Product: Healthy Meal Subscription
My contributions:​
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Established new brand voice
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Wrote copy for website rebrand
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Wrote weekly emails for new subscribers, potential subscribers, and past subscribers
VOICE REBRAND
The QuickFresh voice started out generic and blended in with competitor meal subscription services. There wasn't a person you could envision behind the voice. During our rebrand, I shifted more toward a compassionate and encouraging, but tough, personal trainer persona. Somebody who believes their clients can hit their goals, but only with hard work.
EMAIL VOICE CHANGE
MORE EMAIL EXAMPLES
See more examples of my emails in the downloadable PDF doc. These include newsletters, win-back, cold outreach, abandoned cart, and a couple of text message examples.
Other Credit:
Creative Director – John Tallent; Graphic Designers – Ryan Garrett & Anna Blackhurst; Creative Project Coordinator – Kellie Worthen; Photo & Video – Seth Hendricks
OLD WEBSITE HOMEPAGE
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REBRAND HOMEPAGE
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OLD WEBSITE "HOW IT WORKS" PAGE
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REBRAND "HOW IT WORKS" PAGE
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